--- title: Who Holds the Cards? Influencing Partner Success in Channel Sales description: Discover how to drive channel revenue by overcoming common partner program challenges. Learn strategies to influence partner success and enhance collaboration in this hybrid session. --- [![www.gerryweinberg.sandler.comtemplatessan3staticresourcesassetsimagesSANDLER\_Wordmark\_2-Color\_SM-4](https://info.gerryweinberg.sandler.com/hs-fs/hubfs/social-suggested-images/www.gerryweinberg.sandler.comtemplatessan3staticresourcesassetsimagesSANDLER_Wordmark_2-Color_SM-4.jpg?width=791&height=228&name=www.gerryweinberg.sandler.comtemplatessan3staticresourcesassetsimagesSANDLER_Wordmark_2-Color_SM-4.jpg "www.gerryweinberg.sandler.comtemplatessan3staticresourcesassetsimagesSANDLER_Wordmark_2-Color_SM-4")](http://www.gerryweinberg.sandler.com) # Who Holds the Cards? Influencing Partner Success in Channel Sales ## May 12 | 8:30am-10:00am ET - Virtual Session 29777 Telegraph Road, Suite 2205 Southfield, MI 48034 ## Who’s really in control of your channel revenue? Channel partnerships promise scalable growth, but many channel leaders find themselves reacting to partner activity instead of driving it. Partners are signed but not selling. Pipelines are unpredictable. And revenue potential sits untapped across the ecosystem. In this session, we’ll explore the most common breakdowns in partner programs and how channel leaders can influence outcomes even when they don’t directly manage the people doing the selling. You’ll learn practical ways to set expectations with partners, create stronger alignment, and build momentum across your partner ecosystem. #### **What You’ll Learn** - The five common challenges that limit channel program performance - How channel managers can influence partners without authority - Your team’s rights as channel managers - A simple framework for activating partner ecosystems **Who Should Attend** Business owners, channel leaders, partner managers, and revenue leaders responsible for partner-driven growth. ## Presented By ![alana](https://info.gerryweinberg.sandler.com/hs-fs/hubfs/alana.jpg?width=350&height=350&name=alana.jpg "alana") ## Alana Nicol ![matt stephens](https://info.gerryweinberg.sandler.com/hs-fs/hubfs/matt%20stephens.jpg?width=350&height=350&name=matt%20stephens.jpg "matt stephens") ## Matt Stephens Copyright © 2026 Sandler by Gerry Weinberg & Associates, Inc.. All Rights Reserved.